If you are a freelancer, a side hustler or you’re just starting out, you may think there is no need to have a website when you can do everything on social media. But guess what, unless you are not interested in generating more leads or growing your business, you really need one. In an interconnected world, it’s more important than ever to have a great website. Having a website means a lot more than just selling your products or promoting your services. Still unsure? Here are 5 reasons why you need to build your own website.
Having a website is perfect for your personal branding. Not only does it allow you to demonstrate what you can offer, but it also helps you to make your business or product more popular. Having an eye-catching website can give you an edge over your competitors. Having a website shows clients that you mean business. It communicates that you’re a professional that they can trust. Your content, testimonials, and photos all help to convey that you take your business seriously – and you won’t ghost on a client!
Credibility is of vital importance in the digital sphere. In a world where everyone is equal until proven otherwise, having your own website can do wonders for getting better business. Clients are more likely to hire you, and pay more as well, if you can show them a work history and recommendations from previous clients. It also creates the possibility of clients finding you in the future instead of you chasing them for work.
Not only does a website make you more credible in the eyes of your future clients, but it will give you a professional boost. Having a website demonstrates that you took the time and worked hard to establish yourself as an expert in your field.
Don’t hesitate to demonstrate your knowledge by sharing your ideas and thoughts on your website. Show your potential clients what you are capable of and that you are active. If you make yourself look approachable and reachable, you will most likely gain more contacts.
It allows you to showcase your work
Clients are never quite certain of the quality of work they will receive from a freelancer. If you have a website, however, it can act as a ready portfolio where you can showcase your best work to prospective clients, who will immediately get a measure of what you can offer. Whether you are a writer, designer, or a coder, a website that displays your work is the best way to woo clients who are on the fence about hiring you.
Even if you have good visibility on social platforms, it doesn’t mean that all of your potential clients will find you there. When you have a website, it acts as another means of contact. You can consider it as a business card.